Content marketing services are the new face of modern marketing, with customers pursuing brands rather than brands pursuing customers. A successful content marketing strategy cultivates more stable followings and customer loyalty by valuing the consumer's attention....
Content Marketing and Google
There are numerous parallels between how we approach content marketing for brands and how Google chooses which news to feature in Google News. Brands should consider themselves to be "content publishers." They create and disseminate valuable content to educate and...